[FREE Online Workshop via WebinarJam]

About this Event

This online workshop is being delivered as part of the ASBAS Digital Solutions program. To learn more about the program, click here.


To successfully register for this online workshop, you must fit the eligibility criteria below:

  • Active ABN
  • Victorian For-Profit Business
  • Under 20 employees
  • Due to limited spots available, only one person may register per ABN


Please note: Participants of the ASBAS Digital Solutions program can access up to 30 contact hours. This includes free workshops and webinars, and paid mentoring.


Melbourne Innovation Centre's Privacy Policy must be read before registering. The Privacy Policy can be viewed at https://www.melbourneinnovation.com.au/privacy-policy/


**If you have any questions please call MIC on (03) 94901402 or email asbas@melbourneinnovation.com.au**



The Power of Consumers

If you want to cut through all the marketing noise to get noticed and build a sustainable business, then let your customers guide your marketing strategy. Learn how to identify who your ideal customer is. Find out how to determine what matters most to them, what media they consume, where they are and how you can help.

Take those insights and apply them to shape your branding and messaging. Transform every interaction your customers have with your business into one that delights. Learn the process to amplify that delight into one of the most powerful and cost-effective marketing tactics. This workshop provides practical tools to understand your target market and improve the effectiveness of your marketing to increase your business revenue.

Here’s a quick taste of some of the topics we’ll discuss:

  • Understand the value of placing your customers at the heart of your marketing strategy
  • Clearly identify your ideal client with a seven-step process
  • Get the detailed blueprint on how to discover what matters to your clients, what brands appeal, what media they consume and what words and images to use. No more guesswork required
  • Adopt a formulaic process that takes those insights and brings them to life in your marketing strategy in a way that delights your target audience at every interaction
  • Turn your customers into raving fans- a five point framework




Register for this online workshop to better understand the power of customers and how that can shape your marketing strategy.




Please note: Attendees who have successfully registered to attend will receive an email from Eventbrite in the 24 hours prior to the event with a link to the webinar.




The Australian Small Business Advisory Services (ASBAS) program provides low-cost, high-quality digital advisory services to small businesses across Victoria.

The program is being delivered by Melbourne Innovation Centre and concludes on the 30th of June 2021.

The program supports your online business needs by offering the following:

  • Group Workshops
  • Interactive Webinars
  • ASBAS Digital Solutions portal
  • One-on-one mentoring (paid add-on up to 4 hours, subject to availability)


How much will the program cost? - The ASBAS Digital Solutions program is free, with the paid add-on option of mentoring. Registration grants you access to 30 contact hours of workshops, webinars, and—if you choose to utilise this paid add-on service—mentoring.


Am I eligible? - To access the ASBAS Digital Solutions program, you must be operating for-profit in Victoria and have under 20 full-time equivalent employees. Sole traders can also access the program. Your business must have an ABN.


How do I sign up?

  • Complete ALL fields in the registration form for this workshop (or any other ASBAS Digital Solutions program workshop).
  • After you have completed the workshop registration form, you will receive a 'Registration Confirmation' email from Eventbrite with additional information on how to access the online portal and paid mentoring services.
  • After the workshop has been delivered, you can receive a free phone consultation with one of our program team members to discuss how you can get the most out of the program .


We’re here to help.

For more information about ASBAS Digital Solution program, visit https://asbas.melbourneinnovation.com.au, email us at asbas@melbourneinnovation.com.au or call us on (03) 9490 1402.


ASBAS Digital Solution program,
Phone: (03) 9490 1402
Email: asbas@melbourneinnovation.com.au



Tuesday 20 April 2021




No cost