Business owners will learn all about the three core elements of Search Engine Optimization in 2 workshops.

About this Event


Accessible, entertaining and insightful, these 2 workshops will put business owners on track to getting their website noticed by Google, Yahoo and Bing, and increasing search engine rankings, and ultimately, sales.

Business owners will learn all about the three core elements of SEO, being:

  • On Page SEO
  • Off Page SEO
  • Technical SEO

Whether your business is ready to tackle your own SEO or want to hire someone to help - this webinar series gives business owners the confidence to do either.

Please Note: This workshop is specifically for Moreland-based businesses and will be online. It is also free of charge. Once you register you will receive an email with instructions prior to the workshops.

To participate you must available for both workshops.

Workshop 1 - Thursday 22 April 10am-12pm

Workshop 2 - Thursday 29 April 10am-12pm



Your facilitators for this workshop are Elyse Maberley and Sam Hemphill, founders of Meeum.

Over two decades, Elyse Maberley has navigated a path from community to corporate and from culture change to code. Prior to Meeum, Elyse founded a culture change consultancy and played a leading role in growing a small UX business to acquisition status. Elyse has a unique set of skills and capabilities, including sociology and creative industries degrees, as well as previously holding several senior executive roles. Elyse is an ardent advocate for the inclusion of women and girls in tech roles and committed in her responsibility to drive for more diversity in the tech world.

Sam Hemphill's coding career began over 10 years ago when he made the leap from musician and tour manager to full time code guy. Since this time, he has worked with some of the biggest names in Australia, including Qantas, Coles, News Limited, ANZ, EPA & Accenture. More than creating great code for some seriously big (and fantastic little) companies, Sam has fought the good fight for years when it comes to making the complex easily understood and promoting harmony across technical and design teams. Sam’s is a passionate voice in the subject of teaching code and this shows in the lovely words our students have to say about us. Sam holds postgraduate qualifications in IT as well as qualifications in teaching, music business and sound engineering.


Small Business Victoria



Thursday 22 April 2021 to Thursday 29 April 2021




No cost