[FREE Online Workshop via WebinarJam]

About this Event

This online workshop is being delivered as part of the ASBAS Digital Solutions program. To learn more about the program, click here.


To successfully register for this online workshop, you must fit the eligibility criteria below:

  • Active ABN
  • Victorian For-Profit Business
  • Under 20 employees
  • Due to limited spots available, only one person may register per ABN


Please note: Participants of the ASBAS Digital Solutions program can access up to 30 contact hours. This includes free workshops and webinars, and paid mentoring.


Melbourne Innovation Centre's Privacy Policy must be read before registering. The Privacy Policy can be viewed at https://www.melbourneinnovation.com.au/privacy-policy/


**If you have any questions please call MIC on (03) 94901402 or email asbas@melbourneinnovation.com.au**



UX & UI - Fundaments for a Knock-Out Website

Good UX and UI design ensures that your website is intentional about serving your customers and has a specific goal in mind. Learn and understand how to apply the fundamentals of UX and UI to create intuitive, high-converting websites that will connect, delight and engage your users. Why? So they are more likely to hit that book or buy button and become loyal advocates of your brand. Learn the simple ways and best practices to tweak your website with UI and UX in mind to create a cohesive, knock-out customer and user experience.


Here's a quick taste of some of the topics we'll discuss:


  • An overview of the fundamentals of UX principles and UI design
  • Why UX and UI is important for a high converting and engaging website and online presence
  • Examples & case study of strong UI & UX websites
  • Fundamentals of UX & UI


  1. The power of research and understanding your user
  2. Getting clear on the specific objectives for your website
  3. Speed up your website’s loading time for engagement
  4. A simple and easy navigation menu
  5. Must haves for your home page
  6. Effective call to actions, pop ups, opt ins and buttons
  7. Creating flow, structure and “breadcrumbing” for your content
  8. Best UI practices for type and colour
  9. Striking a good balance with white space
  10. Consider the context with mobile responsiveness



Register for this online workshop to increase traffic and engagement through your website’s UX and UI.




Please note: Attendees who have successfully registered to attend will receive an email from Eventbrite in the 24 hours prior to the event with a link to the webinar.




The Australian Small Business Advisory Services (ASBAS) program provides low-cost, high-quality digital advisory services to small businesses across Victoria.

The program is being delivered by Melbourne Innovation Centre and concludes on the 30th of June 2021.

The program supports your online business needs by offering the following:

  • Group Workshops
  • Interactive Webinars
  • ASBAS Digital Solutions portal
  • One-on-one mentoring (paid add-on up to 4 hours, subject to availability)


How much will the program cost? - The ASBAS Digital Solutions program is free, with the paid add-on option of mentoring. Registration grants you access to 30 contact hours of workshops, webinars, and—if you choose to utilise this paid add-on service—mentoring.


Am I eligible? - To access the ASBAS Digital Solutions program, you must be operating for-profit in Victoria and have under 20 full-time equivalent employees. Sole traders can also access the program. Your business must have an ABN.


How do I sign up?

  • Complete ALL fields in the registration form for this workshop (or any other ASBAS Digital Solutions program workshop).
  • After you have completed the workshop registration form, you will receive a 'Registration Confirmation' email from Eventbrite with additional information on how to access the online portal and paid mentoring services.
  • After the workshop has been delivered, you can receive a free phone consultation with one of our program team members to discuss how you can get the most out of the program .


We’re here to help.

For more information about ASBAS Digital Solution program, visit https://asbas.melbourneinnovation.com.au, email us at asbas@melbourneinnovation.com.au or call us on (03) 9490 1402.


Small Business Victoria



Tuesday 27 April 2021




No cost